Our Roots

RYSIT was founded in 2017 by Veronica Mainetti, entrepreneur, environmental activist and sustainable developer, on a simple but urgent observation: sustainability was everywhere as a conversation, and almost nowhere as a daily practice.

The gap between intention and action was too wide. Too many people cared deeply about the planet but found that doing the right thing was harder than it needed to be. Sustainability was being treated as a niche, rather than as the lens through which we should be designing businesses, communities, technology and places.

RYSIT was built to close that gap. Not through fear or guilt, but through education, innovation and action.

Today RYSIT is a global platform where editorial meets development, where technology meets community, and where ideas don't just get discussed, they get built.

RYSIT is for builders. For those who believe the future isn't something we inherit, it's something we create.

Sustainability isn't a goal. It's a continuous process.